Field2Donor V3 is live: 120 conversations with nonprofit leaders changed how we're building it

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Dear Ally,

Back in January, I introduced Field2Donor as a project management and reporting platform built for nonprofits.

Like many founders, I had a clear idea of the problem I was trying to solve.

Then organisations started using it.

What surprised us was that the feature they valued most wasn't reporting. It was the ability to link activities and expenses together in real time, as work was happening. That insight reshaped our priorities and led to Field2Donor V2.

We simplified workflows, strengthened activity and expense tracking, introduced AI-assisted onboarding so organisations could get started in a day or two, and improved support for multi-activity, recurring, and multi-donor projects.

But we didn't stop listening.

To date, I've spoken with more than 120 nonprofit leaders including Executive Directors, Finance Managers, Programme Managers, and Operations teams working across different organisations and countries.

I expected those conversations to be about software. Some were. But I realised the biggest challenge wasn't the technology itself.

If I'm honest, I started building Field2Donor because I believed the sector simply didn't have technology designed for the way we work. I assumed organisations were struggling because software was too expensive, too complex, poorly suited to African contexts, or didn't reflect the realities of managing multiple grants, donor reporting requirements, and low-connectivity environments.

That's not what I heard.

Instead, one sentence surfaced in almost every conversation:

That single sentence has probably influenced our product roadmap more than anything else this year.

It made me realise that digital transformation isn't primarily a technology problem. It's a behavioural one.

The challenge isn't convincing organisations that better systems matter. Most already know they do.

The challenge is designing technology that fits the way people already work instead of asking them to completely change how they work.

Here are the five biggest lessons those conversations taught me:

• Technology adoption is really about behavioural change. Every new system competes with habits that teams have built over years.
• People shouldn't be the integration layer. Teams spend too much time moving information between disconnected systems instead of using it.
• Work already happens on WhatsApp. Technology should meet people where they are, not force them somewhere else.
• Training isn't the strategy. Good software should guide people through in-app support, automation, and intuitive workflows instead of relying on one-off workshops.
• Strong systems aren't overhead. They're the infrastructure that makes better programme delivery possible.

Those lessons shaped everything we've built into Field2Donor V3, which went live on 9 June.

Some of the biggest changes include:

• A redesigned operating system that brings programme management, grants, finance, reporting, procurement, and compliance into one platform, alongside in-app guidance that helps teams learn as they work rather than relying on one-off training sessions.
• ​A significantly improved WhatsApp Bot, allowing field teams to submit receipts including M-Pesa screenshots and activity updates directly through WhatsApp, with information automatically extracted, structured, and linked to the right donor and budget line inside Field2Donor.
• The foundation for our Field2Donor AI Agent and MCP capabilities, designed to connect the systems organisations already use instead of asking them to replace them, reducing repetitive work and operational friction across teams.

The more organisations I speak with, the more convinced I become that the future isn't asking nonprofits to adopt yet another platform.

It's making technology work around existing workflows.

That's become one of the core principles behind everything we're building.

I've written more about these conversations and what they've taught me about the future of nonprofit technology in this month's edition of Product & Purpose. I'd love for you to read it and let me know what resonates.

As always, thank you for being part of this journey.

Many of the decisions we've made over the last six months have been shaped by conversations with this community. Every introduction, every product demo, every piece of feedback, and every honest conversation has helped make Field2Donor better.

If your organisation is rethinking how its operational systems support programme delivery and operations, it’s time to have a conversation. Reply to this email or book a short call with me to explore your options.

Yours in solidarity,

Wevyn Muganda​
CEO & Co-Founder, Field2Donor

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